How digital marketing can affect your events

Download the Digital & Exhibit Marketing Insights 2009

Find out about the next QEIICC Masterclass

Digital marketing is revolutionising the way we do business; transforming the way companies engage with their clients. But what impact can digital marketing really have on your events?

George P. Johnson (GPJ) have endeavoured to answer this question, with a brand new study into how digital marketing tactics and social media are used to enhance event performance and increase marketing ROI.

The study is the first of its kind and comprehensively benchmarks the event industry’s digital marketing best practices, featuring statistics related to the usage of digital marketing tactics and the impact digital media has on event marketing performance.

GPJ are also hosting the next QEIICC Masterclass on Friday, 3rd July 2009, where they will uncover ways to build successful brands through the integration of events and digital experiences.