“We chose The QEIICC for a number of key reasons. As the financial capital of Europe, London was the ideal venue for the show but we needed a central venue in the heart of the city. Although other venues of sufficient size were available, they did not feel like they were a real part of the city. In the US we usually take over a large conference hotel for the show. However, we felt this was unnecessary in London as the local audience means that accommodation is less important than our need for substantial breakouts and a large exhibition hall.”
