Building Successful Brands Through Digital Marketing

On 3rd July 2009, The Queen Elizabeth II Conference Centre hosted its Digital Marketing Masterclass and helped more than 40 attendees discover the latest digital tools to enhance their event marketing solutions.

The Verdict

The event was a huge success, with 93% of delegates saying they would change their approach to event marketing as a direct result of the session.

We also asked our delegates how well the Masterclass met their expectations and were pleased to find that the average rating was 8 out of 10.

The same average rating was awarded to our speakers, and thanks must go to them for providing some invaluable insights.

Video Testimonials

Claire Anthony of Amber Marketing shares her thoughts:

The Speakers

Sue Potton (Senior Account Director, George P. Johnson), has over 20 years experience in the events industry.

Tina Louise (Senior Marketing Strategist, George P. Johnson), has over 10 years experience in marketing and shared her knowledge of social media tactics to create cost-effective customer engagement.

Kevin Aires (Director – Digital Experience, George P. Johnson), was previously Events Manager for IBM’s Virtual Business Center and shared his experiences and knowledge in the online world of ‘Second Life’.