PLANNING to Exceed Your Event Objectives

On 22nd March 2010 The Centre kicked off its 2010 Masterclass series – The Four Stages of Your Most Powerful Event Yet – with the first session: PLANNING to Exceed Your Event Objectives.

The Verdict

Over 40 events and marketing professionals were in attendance to discover several critical elements of powerful event planning. The session addressed various factors including the importance of identifying your key stakeholders and establishing meaningful objectives, how to get the most out of your event budget and negotiating with your venue.

When asked how the session met their expectations, delegates marked the masterclass 8 out of 10 for content. The seminar provided a great mix of speakers – from Simon Hughes’ presentation on identifying stakeholders to Carole McKellar’s interactive approach and group exercises. Highlights included the ROI pyramid and how to formulate SMART objectives.

The Speakers

The session was led by Simon Hughes, Head of Live Events at the Central Office of Information, who has previously been voted the most influential person in the event industry in Event magazine’s poll.

Joining Simon on the speakers’ panel was Carole McKellar – Executive Director UK and Ireland at HelmsBriscoe, Miguel Neves – Meeting and Event Planner at SYNAXIS Meetings and Events and Sue Etherington – Acting Commercial Director at The QEIICC.

Delegates voted the quality of the speakers 8 out of 10 for presentation style and content.